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Arkon Lights Up New Auto Lot for Crown Acura
Arkon assisted the auto group in revamping its lighting during a major facility remodel and expansion.
When Crown Acura looked to remodel its car lot in the heart of Clearwater, Fla., the dealership knew lighting would be critical to its success. So the sales organization worked with an industry contractor who knew just where to find the right solution: Arkon Power. “They wanted a full-blown remodel, and they wanted to build out a new display lot next door,” Arkon Power Technical Manager Graham Brown said. “We did the photometrics and delivered a bid that proved to be the best anyone could offer. We’re proud to have won the contract.”
Crown Acura, located on US Highway 19 near Gulf to Bay Boulevard for more than 20 years, is a critical piece of the Crown Automotive Dealership empire. Earlier this year, the company looked to increase its competitive advantage by purchasing an adjacent shopping center and remodeling its existing facility. The remodel was a full gut job, and the shopping center nearly doubled the size of the dealership’s footprint. Once it had completed its photometric analysis, Arkon Power provided new fixtures and brackets for the light poles in the existing car lot, as well as a from-scratch lighting layout throughout the new display lot.
The project took on two phases. In phase one, Arkon replaced Crown Acura’s existing 1,000 watt metal halide fixtures with 50 320-watt LED streetlights and 6 240-watt LED streetlights. The fixtures, mounted with 13 charging bull horn brackets, four three-way 120 brackets and seven two-way 180 brackets, reduced power usage by more than 70% compared to the legacy halides. In phase two of the project, Arkon worked on the new lot, deciding where each pole and fixture would go and installing each from the ground up. All told, the lot was outfitted with 80 320-watt LED streetlights, 31 direct burial concrete light poles, 14 charging bull horn brackets, 13 three-way 120 brackets and two two-way 180 brackets.
One of the goals of the remodel and expansion was to help Crown Acura stand out from its competition—the dealership is among a number of others along the US 19 corridor. “Lighting is so critical to achieving the look and feel auto dealerships want when they update their facilities,” Brown said. “Crown Acura has told us how happy they are with the results of our lighting design, and anyone who drives by the dealership at night will certainly see why.”